For users

The collection through Reverse Vending Machines (RVM) system is convenient and engaging for users

The Reverse Vending Machines (RVM) makes recycling easy as the Reverse Vending Machines (RVM) typically is stationed inside or in the entrance of grocery retail stores. It makes recycling convenient as it is fast and clean, and in combination with the instant reward this motivates repeated use. The reverse vending machine (RVM) engages users even further when the owner exploits the possibilities to use the RVS as a tool for sales-promotions, branding and CSR-programs.

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